Commitment issues? We got you. Maverick is a tattoo parlor offering ink that lasts up to one year. Test out a tattoo before going permanent, or just have a fun ink for the next 365. Why go permanent when you can go Maverick?
+Branding
+Social Media Presence
+Packaging
+Logo Design
+Web Design
+Copywriting
+Advertising
The Concept
Getting a tattoo can be exciting and meaningful. However, it can also be a source of regret or stress down the road. The name Maverick comes from the dual meaning of the word, which represents the literal and conceptual meaning of the brand. A maverick is an animal that does not carry a brand, and can also be used to describe someone who acts freely. Through the use of high contrast colors, grungey textures and imagery, and bold type choices, I created a brand that captures the rebellious spirit of getting a tattoo, while also being free from commitment.
The Process
I first designed Maverick during quarantine, after being sent home from studying abroad in London my Junior year. I was home with my entire family, and asked them (okay, maybe forced them) to help me brainstorm some brand ideas to pitch. Off the bat, my brother told me that I should come up with a parlor that offers temporary tattoos, but doesn’t make the customer feel like a fraud. I loved the idea and ran with it. From here, I came up with the concept of being free, or in other words, being a Maverick. I was set on the rebellious yet approachable voice I envisioned for the brand, but I struggled to bring my ideas to life. I put Maverick to rest until the first semester of my Senior year, where I completely redesigned the brand. I changed everything, from the color palette to the typography. If you want to see what Maverick used to look like… click here.
Other Work
Alfi'sPackage Design
NonuBrand Design
OvertWeb Design
Great BoomPackage Design
The Mating GamePublication Design
PawzPackage Design
IndraBrand Design
ChaserApp Design