A lot goes into clever, meaningful design: research, brainstorming, lists, mind-maps, sketches, feedback, lots of ideations, and iterations. Well… here is my process for a Packaging Project I did called Great Boom.
The first step of every design process is research. It is vital to know everything possible about the topic/client in order to come up with the perfect design solution. Great Boom is a packaging project for a line of popped sorghum snacks (similar to popcorn). I researched the history and uses of the grain and highlighted interesting characteristics through note taking. I later use my notes to brainstorm and come up with meaningful ideas.
The next step is brainstorming—getting every thought and idea I have out on paper without overthinking. Through finding forced connections, I pick out several potential concepts, names, and visual directions. My personal favorite ways to brainstorm are mindmapping and making lists.
Concept 1: The Sorghum Revolution
Sorghum first popped up in the US around the time of the American Revolution, with Ben Franklin recorded as the first to use it for broom making. For this direction, sorghum is revolting against popcorn and proving its status as a popped snack.
Concept 2: The Ancient Grain
Despite its recent spike in popularity, sorghum has been around for generations. Sorghum orgins are traced back Ancient Egypt near the Nile River. This direction is inspired by Ancient Egyptian culture and the spread of sorghum around the world.
Concept 3: The Sorghum Family
Sorghum has been used since ancient times in countless countries and cultures. Sorghum can be used for anything from animal feed, broom making (broom corn), syrup making (sweet sorghum), and of course, as a grain (Milo). This direction will focus on the sorghum family as a whole and highlight Milo as one member.
After getting some concepts down, I come up with an extensive list of potential brand names. I sort through them and narrow it down for each concept and then do logo sketches. Next, I draw out potential package shapes and compositions. I get feedback to help narrow down the brand name and concept.
Finally, I take my sketches and bring them to life. Through decision making and critique, I narrow it down to one logo. I digitize my sketches, and continue to edit my designs. I welcome additional outside feedback and decide what changes could make the project more clever, clear, or appealing.
Wanna see the finished project?