Haven’t you heard? Popcorn has met its match with Great Boom Popped Sorghum Snacks. Popped sorghum has the same great flavor as popcorn, but makes its mark by being better for you and for the environment. Great Boom offers 4 different flavors of sorghum including chili lime, salt and oil, cheddar, and garlic and herb!

+Logo Design/Illustration

+Package Design

+Web Design

+Digital Advertising 


The Concept

Although it is an ancient grain, the first record of sorghum in the United States was around the time of the American Revolution. The brand takes on a colonial/war concept through the color palette, illustration style, and typography.

The Process

Want to know how I created the brand design and packaging solution for Great Boom? (Aside from spending way too much time researching the history of popped sorghum). 


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